Sunday, November 20, 2011

Week 13: Clear Social Media

Methods of Social Media Advertising


The rise and popularity of the internet has shown a growth in internet advertising as well. What started out as occasional advertising on websites and pop-ups that can be annoying have transformed into a more efficient and a more profitable way of attracting customers. Two behemoths in internet advertising are Google and Facebook have paved the way in the evolution of internet advertising and have used two methods of collecting revenue for themselves. 


The Hunt
wikimedia commons
When using Google, people are on a specific fact-finding mission to search for something they want which can be for information purposes, looking for a product, looking for something for a business and Google's business model is based around targeting what customers are looking for and advertising similar products that companies have paid Google to advertise. Google uses the search history to advertise in other areas of the web. Web 2.0 has allowed Google to advertise in multiple areas and not just specifically on a Google Search.


The Hike
wikimedia commons
Facebook employs this in their business model. Rather than aiming at the people that are concentrated on seeking out information, they target the people that are exploring their site for longer periods of time. Facebook mostly uses banner ads that charge companies by what is called CPM (Cost per thousand impressions). They place ads in various areas of the website and hope the placement leads to more interest. 


Below is a video of the new innovations in the advertising field that facebook is developing to target the right audience more efficiently

No comments:

Post a Comment