Self-Critique
Overall, I think my presentation was a good representation of what was in the rubric. There was several hours that went into this project and I hope there will be a good grade to come of it. I think there was a logical flow of content and the information flowed smoothly. It could've been improved by not going into as much detail about their efficiency strategy, but I felt like that really had to hit home with the viewers of the presentation. I think I anticipated questions the viewers might have had and I think they were placed correctly. A good example is talking about how they do compete with larger supermarkets and giving examples how they make the profits to compete.
As far as grabbing the attention of the audience, I think I could've done a better job at that. I did mention how many stores the chain had and I thought the amount was pretty amazing. Somewhere I thought I also lacked was asking questions that sparked curiosity. There could've been more of that but, honestly, there are so many other creative ways of engaging the viewers interest instead of asking a question.
The conciseness of the presentation I had trouble with at first. I could not get the time below the 3-minute mark and realized that I had to reorganize my entire presentation because there were just too many superfluous details. After reorganizing it a bit, I think I really only spoke about the core of Aldi's strategy without getting bogged down into the details too much.
I think I did a good job of validating the claims that I did have. One example would be the low prices Aldi has, I used a survey from MarketForce which is a very reputable organization. I executed all of this without making any spelling errors, typos, or unbelievable claims. I did mess up talking a little bit, but I blame that on my nervousness when speaking into the microphone. I avoided clutter as much as possible, trying to keep my slides concise and to the point without requiring too much reading on the audience's part. I contrasted the colors very well and went slow enough to understand. I also ensure readability by using animations to highlight the area I was speaking about as I was speaking about it.
Looking at the other presentations and evaluating them, I realized that I didn't have to do a complete talking presentation. I should've tried to convey the message other than just speaking about it. Possibly through though-provoking pictures, and shorter concise messages to convey a larger meaning. I thought too many animations and other media would negatively impact the signal-to-noise ratio of my presentation. I could've chosen to make my own presentation but I liked doing the case study on Aldi. I chose Aldi, because I was in one not too long ago and thought their strategies were very unique and "bare-boned" and it intrigued me.
Presentation Aldi: Value through Efficiency
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